Tyumen Embankment: Urban Hubris as a Trigger for the Transformation of Urban Identity

The article discusses the problem of place affecting urban identity formation. granite-lined embankment Tura River becomes a factor in reassembling and forming new sensuousness for residents Tyumen. Tyumen has long oscillated between provinciality “village capital” nomadism “hub city”, serving as transit point to service oil gas industry. Nowadays, city perceive not only sign Tyumen’s integration into modern context, but also metaphor escape from boggy swamp uncertainty terra firma solid granite. technological characteristics four-tier (its height length) mark it an outstanding engineering structure. visual excessiveness embankment, framing banks small river, makes source pride citizens. To clarify process formation, authors introduce term “urban hubris”. There are multiple connotations hubris concept, ranging “pride” “transgression one’s own destiny”. In this article, refers specific traits people initiating megaprojects transgressive change identity. This can be triggered by fundamentally strategies design or, case, large-scale development project, conveying images, creating public spaces, changing citizens’ daily practices, and, ultimately, transforming their